The Debriefing: 2026-04

The wedding industry is in a genuine transition. The couples getting married today — Gen Z — research, decide, and communicate differently than any previous generation of clients. The businesses that are adapting well are not more talented or better connected. They simply have a clearer picture of what actually changed and why.

This guide summarizes the key findings from our ongoing research: 36 in-person events across 17 cities and 3 countries since January 2026. It is designed to give you enough context to understand what’s happening in your business and take initial steps — and if you are ready for working deeper, you can join our live webinar series or one-on-one consultations.